Tomoko Yokoi
Research Interests
Human-AI Collaboration ▪ Technical & Social Goal Integration ▪ Future of Work ▪ Multimodality
My research is driven by 4 questions:
Qu
"How to make human-AI collaborations work?"
"How can organizations integrate technical and social goals?"
"How can we re-imagine the future of work?"
"How to expand our methods to capture the multi-modality of phenomena?"
WORKING MANUSCRIPTS
Yokoi, T., Laureiro-Martinez, D., Magni, F. & Brusoni, S. [Redacted: Organizing Human-AI Collaborations]
2nd R&R at FT 50 journal
Yokoi, T., Elsahn, Z., Ghazal, A., Siedlock, F. & Sinkovics, R. [Redacted: Multimodality and Management Theorizing]. Under review at FT 50 Journal
Yokoi, T., Laureiro-Martinez, D. & Brusoni, S. “Attending to Multiple Goals in Technology Standards Development” Preparing for submission
PEER-REVIEWED ARTICLES
Yokoi, T., Obwegeser, N. and Beretta, M. (2024) Crisis Innovation: Leveraging Virtual Hackathons for Rapid Ideation. IEEE Transactions on Engineering Management. Vol 71. DOI: 10.1109/TEM.2021.3097238
BOOKS
Wade, M., Bonnet, D. Yokoi, T. and Obwegeser, N. (2021). Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation. McGraw Hill Education.
2022 Axiom Book Awards Bronze Winner in Networking Category
Obwegeser N., Yokoi, T., Lobschat, L. & Mueller, B (co-editors). Research Handbook on Corporate Digital Responsibility. Edward Elgar Publishing. Forthcoming in 2026
PRACTITIONER PUBLICATIONS
Yokoi, T., & Wade, M (2025) “How GenAI Rewires Organizational Knowledge” MIT Sloan Management Review.
Yokoi, T. and A. Bonsall (2024) “How Part-Time Senior Leaders Can Help Your Business.” Harvard Business Review - Also selected for HBR’s IdeaCast-a podcast featuring thinkers in business management
- Also in Japanese
Wade, M. and Yokoi, T. (2024) “How to Implement AI-Responsibly.” Harvard Business Review.
- Also in Japanese
Yokoi, T. (2024). 生成AIの戦略的な活用で競争力を高める” Leveraging GenAI for Competitive Advantage” Harvard Business Review Japan. March print edition.
Yokoi, T., Goutas, L., Wade, M., Zahn, N., Paeffgen, N. (2023) “Infusing Digital Responsibility Into Your Organization” Harvard Business Review
Yokoi, T. and Jordan. J. (2022). “Using Emojis to Connect With Your Team”. Harvard Business Review
-Also in Japanese
Jordan, J., Wade, M., Yokoi, T. (2022). “Finding the Right Balance-and Flexibility-In Your Leadership Style.” Harvard Business Review
Yokoi, T. Obwegeser, N. & Beretta, M. (2021) “How Digital Inclusion Can Help Solve Grand Challenges.” MIT Sloan Management Review.
Obwegeser, N., Yokoi, T., Wade, M. & Voskes, T (2020). “Governing the Digital Portfolio for Maximum Impact: 7 Key Principles.” MIT Sloan Management Review
REPORTS
AI Strategies That Are Working. 2025 T. Yokoi, M. Wade, and J. Shan. TONONMUS Center for AI and Digital Transformation
Digital Vortex 2023: Japan Edition. T.Yokoi, A. Ishizuka, M. Takagi, J. Zhong. IMD and NTT Data Consulting Report.
Corporate Digital Responsibility Report 2022: Getting Started in Digital Responsibility. T.Yokoi & L.Goutas. IMD Center for Digital Transformation
Digital Vortex 2021: Digital Disruption in a COVID World. M. Wade, J. Shan, H. Berkjan and T. Yokoi IMD Center for Digital Transformation
Digital Vortex 2019: Continuous and Connected Change. T.Yokoi, J. Shan, M.Wade, J. Macaulay. Cisco Center for Digital Transformation
TEACHING CASES
Nitto (A, B,C). H.Yu and T. Yokoi. Case Study-Strategy. Published by IMD 2017
RESEARCH-IN-PROGRESS
-Multiple goals in the Swiss Alps (Data collection). With Laureiro-Martinez, D., & Caubergh, V
-Impact of digital communications on contested tech categories (Data Collection).
-Future of work is fractional (Data Collection)
-Impact of AI on "Humanness" (Data Collection)
Google Scholar