Research Interests

Behavioral Strategy - Emerging Technologies - Multiple Goal Integration

My research is currently driven by 4 questions:

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"How to make human-AI collaborations work?"

"How to re-imagine strategy and work with AI?"

"How to balance multiple goals in organizations?"

"How to capture multimodality?"

My research sits at the intersection of behavioral strategy and technology. I study how cognition, attention, and emotion shape how organizations engage with emerging technologies

WORKING MANUSCRIPTS
Yokoi, T., Laureiro-Martinez, D., Magni, F. & Brusoni, S. [Redacted: Organizing Human-GenAI Collaborations]
Second Revise and Resubmit

Yokoi, T., Elsahn, Z., Ghazal, A., Siedlock, F. & Sinkovics, R. [Redacted: Multimodality and Management Theorizing].
Under review

Yokoi, T., Laureiro-Martinez, D. & Brusoni, S. “Attending to Multiple Goal Integration in Technology Settings”
Preparing for submission

WORKS-IN-PROGRESS
-Rethinking humanness in the Age of AI (Data Collection)
-Digital aspects of attention and strategy (Data Collection).
-Multiple goal integration in the Swiss Alps (Data collection). With Laureiro-Martinez, D., & Caubergh, V
-Obwegeser N., Yokoi, T., Lobschat, L. & Mueller, B (co-editors). Research Handbook on Corporate Digital Responsibility. Edward Elgar Publishing. Forthcoming in 2026

PUBLICATIONS
PEER-REVIEWED ARTICLES
Yokoi, T., Obwegeser, N. and Beretta, M. (2024) Crisis Innovation: Leveraging Virtual Hackathons for Rapid Ideation. IEEE Transactions on Engineering Management. Vol 71. DOI: 10.1109/TEM.2021.3097238

BOOKS
Wade, M., Bonnet, D. Yokoi, T. and Obwegeser, N. (2021). Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation. McGraw Hill Education.
2022 Axiom Book Awards Bronze Winner in Networking Category

PRACTITIONER PUBLICATIONS
Yokoi, T., & Wade, M (2025) “How GenAI Rewires Organizational Knowledge” MIT Sloan Management Review.

Yokoi, T. and A. Bonsall (2024) “How Part-Time Senior Leaders Can Help Your Business.” Harvard Business Review - Also selected for HBR’s IdeaCast-a podcast featuring thinkers in business management
- Also in Japanese

Wade, M. and Yokoi, T. (2024) “How to Implement AI-Responsibly.” Harvard Business Review.
- Also in Japanese

Yokoi, T. (2024). 生成AIの戦略的な活用で競争力を高める” Leveraging GenAI for Competitive Advantage” Harvard Business Review Japan. March print edition.

Yokoi, T., Goutas, L., Wade, M., Zahn, N., Paeffgen, N. (2023) “Infusing Digital Responsibility Into Your Organization” Harvard Business Review

Yokoi, T. and Jordan. J. (2022). “Using Emojis to Connect With Your Team”. Harvard Business Review
-Also in Japanese

Jordan, J., Wade, M., Yokoi, T. (2022). “Finding the Right Balance-and Flexibility-In Your Leadership Style.” Harvard Business Review

Yokoi, T. Obwegeser, N. & Beretta, M. (2021) “How Digital Inclusion Can Help Solve Grand Challenges.” MIT Sloan Management Review.

Obwegeser, N., Yokoi, T., Wade, M. & Voskes, T (2020). “Governing the Digital Portfolio for Maximum Impact: 7 Key Principles.” MIT Sloan Management Review

REPORTS

AI Strategies That Are Working. 2025 T. Yokoi, M. Wade, and J. Shan. TONONMUS Center for AI and Digital Transformation

Digital Vortex 2023: Japan Edition. T.Yokoi, A. Ishizuka, M. Takagi, J. Zhong. IMD and NTT Data Consulting Report.

Corporate Digital Responsibility Report 2022: Getting Started in Digital Responsibility. T.Yokoi & L.Goutas. IMD Center for Digital Transformation

Digital Vortex 2021: Digital Disruption in a COVID World. M. Wade, J. Shan, H. Berkjan and T. Yokoi IMD Center for Digital Transformation

Digital Vortex 2019: Continuous and Connected Change. T.Yokoi, J. Shan, M.Wade, J. Macaulay. Cisco Center for Digital Transformation

TEACHING CASES
Nitto (A, B,C). H.Yu and T. Yokoi. Case Study-Strategy. Published by IMD 2017

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