Tomoko Yokoi
About
A hybrid researcher–practitioner who bridges rigorous research with real-world executive experience.
With over 20 years as a senior executive across Fortune 500 companies and fast-growing software ventures in both B2B and B2C contexts, Tomoko brings a deeply strategic and practitioner-oriented lens to her research and advisory work. Her career spans North America, Asia, Europe, and the Middle East and Africa, giving her a global perspective on organizational and technological change.
She also co-founded a technology startup in digital health, working with machine learning and conversational technologies. Drawing on this combination of executive leadership, entrepreneurial experience, and academic research, Tomoko offers pragmatic, insight-driven perspectives on how organizations adopt and work with emerging technologies.
Her research examines how emerging technologies reshape decision-making, work practices, and organizational capabilities, with particular attention to the human and organizational challenges of digital transformation. She is a Forbes Contributor writing on digital transformation and innovation, and her research-informed insights have been published in outlets including Harvard Business Review and MIT Sloan Management Review, where she translates rigorous research into practical guidance for leaders navigating technological change.
Tomoko's unique trajectory and perspective as a woman in digital has been profiled in AGEFI, the Financial Times, Nikkei, amongst others.
Tomoko speaks and works in English, Japanese and French.
